CHIEF REVENUE OFFICER
Geb Buchness serves as Chief Revenue Officer for ArmadaHealth®. He is responsible for growing the number of members served by opening up new market segments including embedding our products into insurance products, memberships, wellness programs, telemedicine, population health management, and employee benefit programs. He is also responsible for developing new distribution channels and new business with governments, unions and health plans.
Buchness has over 25 years of strong and decisive leadership experience in healthcare and ancillary benefits markets. His business development aptitude is evident through his experience creating sustainable revenue pipelines and market share growth. Prior to ArmadaHealth, Buchness served as Vice President, Strategic Business Development for Kaiser Foundation Health Plan of the Mid-Atlantic States, Inc., where he managed regional sales and account management, community relations, marketing, and advertising. Prior to this, Buchness was Director, Strategic Marketing and Ancillary Benefits for CareFirst Blue Cross and Blue Shield. In this role, he made significant improvements to the Company’s ancillary benefit lines. He also served as President and CEO of The Dental Network Inc., where he led the Company’s rapid growth and acquisition.
He has proudly served on the Boards of the Maryland State Chamber of Commerce, the Salvation Army of Central Maryland, the National Association of Dental Plans, Primark Physician Services, The Dental Network Inc. and the National Blue Grid Governance Committee.
Buchness earned a Bachelor of Arts degree in Economics from Roanoke College, Salem, VA.